An Open Letter to Dax Flame by Reese Hayes

Daxflame is one of my biggest YouTube inspirations. I've been watching his videos ever since I was a child and continue to go back to them time and time again. They're funny, endearing, heart warming, and inspiring. If the internet world were to lose his diaries for good, I and many others would be devastated.

Please help me get this letter to Dax. Let's show him our support and remind him how important he is to so many people in this community.

Subscribe to Dax here https://www.youtube.com/user/Daxflame

Dear Dax,

Like many young creators on this platform, I grew up watching your video diaries – laughing along with your antics, experiencing your heartbreak as that of my own, and I’ll admit… cringing at some of your less informed decisions.  You were one of my first favorite YouTubers, along with Smosh and the vlogbrothers.  It was a privilege to grow up alongside you with your videos guiding my way.

As I got older and you moved on from your channel, I’d continue to go back to your diaries to help me get through some challenging times in my life.  Particularly, some of my more embarrassing romantic escapades.  And when you’d come back with a short vlog or an interesting documentary, I kept my fingers crossed that you’d grace with us a more regular insight into your life once again. But I understood that maybe the video diary portion of your adolescence had passed.  Perhaps you’d moved on to bigger and better things.  Like, I dunno, acting alongside Channing Tatum!  I was so proud of you when I saw you on the big screen.  I felt like a Daxflame hipster.  I knew you before Hollywood got their grubby fingers on your charm and talent.  Of course, not everything is meant to work out so perfectly and if acting is an endeavor you plan to continue pursuing, I wish you the best of luck and can promise I’ll be there opening weekend every time.

And then 2020 happened. iDubbbz  made his spectacular Ice Cream Man Documentary and DaxFlame was back in the spotlight.  I’ll be honest with you, Dax… I was concerned about Smoothie Madness at the start.  The format of the show clearly had some kinks to work out and the pandemic certainly didn’t help, but week after week you were out there teaching us some valuable life lessons all while entertaining us with a fun and exciting smoothie-themed game show.  It’s great, only getting better.  I’m a big fan and can’t wait to see it’s continued success.  However, your 2021 ultimatum is concerning for a few reasons. 

I want to start this portion of my letter by saying that I support you in every way.  If hosting Smoothie Madness is your true passion, then that’s what I want for you.  But 1 millions subscribers is a lot.  A lot a lot.  I mean, I don’t need to tell you that.  You had a top 20 YouTube channel with under 50,000 subscribers back in the day.  The platform has gone through a lot of changes.  Some for the better, some for the worse, but one thing has stayed the same.  People enjoy watching people be their true unique selves.  Sure, maybe gaming videos are at the top one day or fashion the next, but people… people are the constant.  And there’s no one more unique than you, Dax.

One thing that really stuck out to me in your success or deletion video is your plan to travel to Europe after being vaccinated in the search for love.  I can only imagine how much fun you’ll have capering around France looking for a Marion Cotillard of your own.  I look forward to watching you on a once in a lifetime journey like that.  In fact, I want to hear more about it now.  I want to know what kind of struggles you’re facing in your day-to-day life between Smoothie Madness episodes or better yet, I wanna hear about your passions, your plans for the future, the things that get you excited to get up in the morning.  I know you plan on vlogging more often in the coming months, but have you considered going back to your old style of sitting in a room telling us about your day?  Maybe that’s not interesting to you anymore, and I completely understand that.  As a filmmaker and storyteller myself, I know you’ve gotta experiment and do things that are fresh and exciting for you, but as a long time fan I know I’d like to hear from you more often.  And I’m certain there are many others that feel the same.

I also have some concerns about the other videos you’ve been making or plan to make in the future.  Primarily your more “trend focused” videos.  The reactions and tier lists.  I understand why you’re doing them and yeah, they’re fun to watch.  But, if I’m being honest, they’re not why I subscribed to your channel in the first place.  This is a career for you, so you’ve gotta do what you gotta do in order to get the clicks and pay the bills, but I worry that these videos are taking away from the true purpose of your channel.  Like I said, trends come and go.  And there’s nothing wrong with trying to reach a new audience by making searchable content or hopping on bandwagons, but I don’t think you need to do it.  Unless you’re having fun, of course, in which case ignore me.  What I mean is, you’ve got an audience already.  An audience that really cares about you.  And I think it’s completely possible to reach new people by just being yourself.  In fact, when new people come across someone they see as being totally genuine, it’s hard not to keep watching.  At least in my experience.

Finally, I’ve gotta talk about Smoothie Madness.  You said that Smoothie Madness is the “heart and soul, the crown jewel” of your channel.  But what if it wasn’t?  What if you made a new channel just for Smoothie Madness?  I know I would subscribe and continue watching.   My fear is that, because smoothie game shows are so niche, you may be alienating part of your audience with all of your different videos.  I know there are tons of people like me who enjoy all of your content, but you probably have some fans who only watch Smoothie Madness or some fans who don’t like it at all.  I’m suggesting you give people a choice.  Let Smoothie Madness stand on its own two feet.  If you want to devote more time to that new channel, you absolutely can, but I’m asking you to drop the ultimatum on Daxflame.

I don’t want you to delete your channel.  I want you to succeed.  There’s nothing I’d love more than seeing Daxflame hit a million subscribers this year, but that’s not a goal that you have any control over.  I understand if it’s a motivation tool for you to work harder, but maybe just set more attainable goals for yourself.  Goals that aren’t number based.  Become a better storyteller, a more engaging host, make things more consistently… These are goals you can accomplish all on your own, without being subject to the whims of YouTube’s algorithm.  After all, it’d be a terrible shame to lose all those videos.  It was an informative time in not only your life, but mine as well.  And I’m happy to see that you’re confident in your success this year, I’m confident in you too.  But please, Dax, I’m asking you to reconsider.

Sincerely, a true fan… Reese

I'm here to make art, not talk about it. by Reese Hayes

It’s taken me way longer than it should have to come to this conclusion, but after nearly 3 years of putting more effort into the marketing of my art than the art itself, I’ve decided that I’m fucking stupid. Honestly, I’m not sure what I was thinking. I put so much time into making instagram posts and trailers and vlogs and even blogs, but all of it has been a distraction from what I actually like: making movies!

This post is merely a self-declaration that I will only make what I want to make from here on out. I will no longer make what I think I should make. I’ll post photos when I take nice ones, I’ll make vlogs when I have something to say, I’ll record podcasts when my friends want to talk, but I really want to put more of my energy into telling the stories that I feel compelled to tell.

I thought that promoting my art was just as important as making it (and maybe that’s true), but it’s clearly not working as much as I thought it would so what’s the point? If no one is going to watch my movies anyway, I might as well get really fucking good at making them while there’s no one here to criticize me. Hopefully, people will find my art from other people who enjoy it. Or maybe they’ll just stumble into it and be so thoroughly entertained that they can’t look away. Regardless, my art is what is important to me. Not my number of followers or subscribers.

This could backfire, but I have a feeling it will be the change that sets everything into motion for me.

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Here’s to making art.

7 Lessons Learned From Writing My First Screenplay by Reese Hayes

In November of last year, I embarked on the difficult journey of writing my first feature length screenplay. I was taking part of NaNoWriMo (National Novel Writing Month), but instead of writing a 50,000 word novel, I set the goal of writing a 90 page horror comedy called HAG. I completed my goal and then some, finishing my 102 page script on December 3, 2019. Since then, it has sat undisturbed in a folder on my desktop. I’ve been too afraid to read it, not wanting to face the truth that I’m not as good of a writer as I thought I was. Today, however, I faced my fears and opened that completed first draft for the first time. I brewed some tea, sat down on my couch, and began reading… Here’s what I learned.

Right off the bat, I realized it wasn’t nearly as awful as I had convinced myself it would be. In fact, for the most part I really enjoyed it. I’m far enough removed from the process that I couldn’t remember every beat of the story so there were moments where I lost myself in the script and actually enjoyed reading it. That being said, many of the problems I thought would be there were present. It got rough towards the end, likely because I was racing to meet my self-imposed deadline. There were elements that just didn’t work on the page like I had intended. Some of the jokes fell flat. The theme isn’t fully developed. And there were many threads of the story that go uncompleted. All in all, though, I’m quite proud of what I created and know that with more work it could be something that I would one day be happy to show to someone else. While reading, I took some notes. Not on the script itself, but on things I learned from writing it.

1.     Start Writing.

Participating in NaNoWriMo was the best thing I could have done for this script. I had been working on the outline for a few months ahead of November, but committing myself to writing 3 pages a day for 30 days was the motivation I needed to see the project through. I would have struggled greatly without my outline, but nothing helped me see my story more clearly than getting it all out on the page. There are times when you feel like you’re not ready to begin or that you need to figure every beat out ahead of time, but the truth is that you just need to start. Nothing works as well as you want it to in an outline, but it’s impossible to see these problems without first writing them. Now, I have a complete document that I can look at more critically and rework to be something much greater than it was before.

2.     Be Open to Change.

That being said, there were many times when I ignored my outline completely and went off in directions I had never expected to go. In fact, most of the ending I changed on the fly while in the moment. The ending isn’t perfect, and maybe not even better than the one I had planned to write, but it feels more true to the story I actually ended up writing. Sometimes you want to push your characters to do things that progress the plot, but they have different intentions all together. It’s good to listen to your characters during these times and let them go where they need to go. If you allow yourself freedom to explore different options and realities, you open yourself up to discovering things you might never had discovered otherwise. Be true to the story you’re trying to tell and it will feel more natural and real than if you stick rigidly to your original plan. 

3.     Let the Theme Find YOU!

When I began working on my outline, I had a weak theme for what the story was about. I was writing about a young woman escaping the pressure of her father and her hometown. When I actually finished the script, I realized I had written a story that was more about finding meaningful relationships in unlikely situations. It’s good to go in with a plan for what you want to say, but you’ll soon learn that the story has it’s own interpretation of what it’s about. When you find this new theme, it’s probably best to double down on it in the rewrites. You can force yourself to write about something else, but it will never feel as right as what you discover along the way.

4.     Keep Your Tone in Mind ALL THE TIME.

This was a kick in the balls for me today. I thought my script was a solid blend of horror, comedy, and drama but boy was I wrong. It’s okay to mix genres and tones, but I realized that I was forcing comedy in places it didn’t belong. Many of the jokes I had written just didn’t land. I don’t think this is because they weren’t funny jokes, but rather because they distracted from the true tone of the movie.  One of the biggest jobs of the writer or director is to convey a feeling for the audience. You can subvert expectations, trick them into feeling one thing when they should feel another, or even confuse them, but you should never make it difficult for them to know how they’re supposed to feel. You just need to make them feel. And when your tone is all over the place, they’ll never know for sure. This is maybe the biggest thing I learned reading my script today. I need to be more aware of what state of mind my reader or audience is in at the beginning and end of each scene and move forward accordingly.

5.     Don’t Worry About Clichés; They’re There for a Reason.

I’m super conscious of avoiding clichés in my writing. Or at least I try to be… I was surprised to see how many clichés showed up in this first draft, unintentionally. Sometimes you find yourself stuck in a corner and there’s only one way out. Other times you have a character that is a little too similar to other characters. And before you know it, cliché. This is okay, try not to sweat about it. Clichés are cliché for a reason – they work. The goal shouldn’t be to avoid them, but to make them work for you. I think I probably wrote some cliché lines of dialogue because I was in a hurry and not thinking clearly. Those kinds of mistakes are easy to fix. The tricky ones are the times where your characters do something familiar or react in a way we’ve seen a hundred times. Do your best to find an alternative, but if you really can’t, try to put your own spin on it and make it yours. Make it unique. 

6.     You’re Not Writing A Book!

This is probably a very common mistake among novice screenwriters, but more experienced readers know that white space is your friend. A page of your screenplay should be pleasing to look at. You want to avoid having massive blocks of text as well as long strings of uninterrupted dialogue. Some of my most important and intense scenes were written almost in prose. I thought I was setting the tone, by adding flowery descriptions but I was actually just making it boring. No one wants to read that.

Break.

It.

Up.

There are no rules to this. Have fun with it and make it flow according to the pace and tone of your story.

Fun scenes should be quick and exciting!

Intense scenes should

            Bring your audience

                        Closer.

If you get bored reading what you wrote, so will your audience. Entertain them.

7.     Give it Some Space.

I’m so thankful that I put my script away for 6 months before reading it. This allowed me to distance myself from the project and view it again with clear eyes. I had forgotten much of the story and was able to be more critical of what worked and what did not. Had I attempted to critique it – or God forbid, rewrite it! – right away, it would have been a total disaster. You get married to a project like this and need to divorce yourself from it before you can fix it. Put it away. Forget about it. Write something else. This is the best advice I can give when rewriting a script. Take your time.

 

I hope this helps inspire you to write your project and then write it again! I have no intention of rewriting this particular script right now, because I’m right in the thick of a new one, but it was a good learning experience for me to read it back and think critically of what was good and what was shit. I think I’m a better writer because of it.

Support Independent Artists While Self-Isolating! by Reese Hayes

This is a strange time we’re living in.  Many of us are struggling to make it through without our normal hours of work. Some of us are still working and need as much support as we can give them.  People have had to cancel gigs, shows, freelance work… It’s hard out there for an artist. 

Luckily, we’re a generous group of folks and have a strong desire to see our fellow artists thrive along with us.  That’s why we need to be extra supportive and help out by watching, listening to, and sharing their work with whomever we can!  I’ve compiled a list of films, music, podcasts, and YouTube channels from many of my friends that could use some help.  I know there’s a bunch more out there that I missed, so please FEEL FREE TO SEND THINGS MY WAY TO BE ADDED TO THIS LIST! I want it to be as comprehensive as possible :)

But in the mean time, sit back and enjoy.

SHORT FILMS

YOUTUBE CHANNELS

Making Small Things Happen by Reese Hayes

It’s important for filmmakers to take small steps to achieve their goals.  Often times, we want to jump right in to making a TV pilot or a feature film without the proper tools to do so.  And I don’t mean having access to an ARRI cinema camera and vintage lenses; I’m referring to creative tools that help you tell a story to the best of your abilities. 

There’s no need to “Make Big Things Happen” at the start of your filmmaking journey.  You don’t need a full crew, tons of locations, and complicated camera setups.  You need a good script and a few actors to bring it to life.  It’s important to limit yourself at the offset.  You’ll face limitations throughout your entire career, so start off by imposing them on yourself!  Try to write a short film that is under 5 pages with only 2 characters and 1 location.  Craft your shot list to be entirely handheld or on sticks.  Only use props you have immediate access to.  It’s a challenge to make something interesting when your resources are finite, but it will force you to work harder and be more creative.

I’m also a strong believer in developing your craft in small but meaningful ways for a long period of time.  I made dozens of short films before I attempted my first web series, which turned out to be a disaster and was never completed.  I then went back to making short films and tried again a few years later.  Now, I’ve almost completed two web series and am ready to move on to something bigger… or so I think. 

It’s hard to tell when you’re actually ready to take the leap and create something larger and more challenging than you’ve done before.  I know I still have a lot to learn about filmmaking and being a director, but I also know the best way for me to continue growing as a filmmaker is to jump into it and make a feature film.  I could, technically, continue making short films and web series, but if my goal is to one day make a living as a feature film director, I guess I might as well get started.  But I plan on starting small.

I wrote my first feature screenplay last November and while it was a huge learning experience, it’s a movie I simply do not have the resources or skills to make.  It’s far too big for my experience level.  Too many actors and locations, big set pieces, lots of action… Not very Cobblestoned.  So, I’m working on something smaller.  Something with only a few characters that mostly takes place inside a single location.  It’ll be dramatic and horrifying, but done on a small scale so that I only have to hire my friends to help me bring it to life.  We will, undoubtedly, learn a lot in the process and if it happens to be a success, we can do it again on a larger scale next time!

Just to reiterate, it’s important to do things that scare you, but it’s equally important to build up some confidence ahead of time.  Keep grinding out shorts that help you develop your voice.  Don’t make a feature because that’s the only thing that sells, make a feature because you’re ready and hungry for it.  Make small things happen that can grow into big things over time.